Salesforce Marketing Cloud Benefits – In the digital age, customers are invariably inundated with marketing messages everywhere. Digital Marketing experts estimate that most Americans are exposed to about 4,000 to 10,000 advertisements each day. There is a tsunami of commercials, print advertisements, Brand labels, Facebook ads, Google Ads, ads on the phone or anything a business can produce to get customer attention and compel customers to buy. In short, if marketers try to advertise their company, service or product –they’ve got a lot of competition for buyer’s attention. If marketers are not strategic, their efforts will be lost among the multitude of other marketing messages out there.
In this highly competitive digital marketplace where marketers compete to deliver superior brand experiences, how can you make your marketing cut through the clutter and gain a winning edge over your competitors? Read on to discover some of the key marketing challenges and how marketers can leverage Salesforce Marketing Cloud benefits to overcome them.
Challenge #1 – Gaining Customer Insights
In the digital omnipresence of marketing, sending generalized marketing emails without getting customer insights could be disastrous. Successful Marketers understand customer behaviors and roll out specific responses to those cues. For instance, the customer engagement strategy when reaching out to a customer who abandoned cart needs to be different from trying to entice a new customer to buy a specific product.
Customer insights allow marketers to understand them and predict their actions in a given situation. Marketers can use this information to deliver highly personalized customer experiences, to increase brand engagement and ultimately the conversion rate and Customer Lifetime Value (CLV)
Salesforce Marketing Cloud Benefits – Solutions
Salesforce Marketing Cloud provides tools and resources to enable marketers to understand the customer and guide their individual journeys. They can learn more about their target audiences’ past and future behaviors. Marketers can then leverage these Marketing Cloud benefits to create and deliver far more personalized customer interactions. For instance, the Audience Builder helps you build a single view of your customer using data from different platforms including Sales Cloud, Service Cloud, and others. And Social Studio enables you to hear social conversations with social listening tools. This helps you to monitor your owned social channels and participate in conversations at scale.
Salesforce Journey Builder listens to customer behaviors. Specific triggers drive various actions that guide customer’s individual journeys with personalized messages. Marketers don’t just send out random mass emails. They listen to certain customer behaviors that call for specific responses. For instance, if someone just abandoned their cart at checkout or opened an email, the marketing team can follow-up with appropriate content for the specific buyer.
The Salesforce Marketing Cloud continually listens to customer behaviors, enabling marketers to deliver more relevant content and build more successful customer relationships. And integration of the Salesforce Marketing Cloud benefits with the CRM offers deep insights, based on which marketers may power a customized journey for each customer.
Challenge #2 – Driving Customer Experiences
It has become imperative for today’s marketers to be proactive. Rarely do customers go seeking marketers? Successful marketers not only understand the customer but also take the initiative to drive superior customer experiences according to their preferences.
The significance of Predictive analysis cannot be understated in such a scheme of things. Marketers need to find a powerful and invaluable tool to drive Customer Experiences (CX)
Salesforce Marketing Cloud Benefits – Solutions
Salesforce Marketing Cloud benefits customers in many ways. It assesses a customer’s behavioral history to predict future actions. A customer’s pact actions help marketers predict their future actions, such as unsubscribe, share with a friend or buy. The Salesforce Marketing Cloud then delivers customized customer journeys based on that insight.
If, for instance, a customer always buys items on sale, then they will always receive news about the latest sale. Marketers can drive customer experiences according to real customer preferences and thus, enjoy a greater customer response rate.
Challenge #3 – Deliver Effective Communication
Bland marketing communication does not work in today’s digital age. Getting a customer to open and read a message is hard enough. Customers are bombarded with thousands of marketing messages every day. It is critical that marketers consider the “health” of the customer when delivering content to ensure that the content strikes a chord and the customer takes the desired action.
Salesforce Marketing Cloud Benefits – Solutions
Salesforce Marketing Cloud carefully constructs messages based on the specific customer’s satisfaction levels. For instance, a customer who is unhappy with the customer service will be less receptive to email from the brand outlining some renewal offers. Salesforce Marketing Cloud benefits include adapting marketing activities based on the signals it receives. This can include pausing marketing activities to the specific customer until a difficult customer service issue has been resolved. As soon as the problem gets sorted, the Salesforce Marketing Cloud can follow up with the customer to identify their satisfaction levels. Based on the response, a marketer can decide how best to progress the specific customer’s journey.
The Salesforce Marketing Cloud analyses campaign results with precision. The impact of every interaction is evaluated to determine the strengths and flaws in the marketing process. These results are then used to leverage existing methods in real time, as well as strategies going forward.
