Know About the Social Media Optimization (SMO)

There are many optimization techniques available for Webmasters including Search Engine Optimization (SEO) and Conversion rate Optimization (CRO).

Social Media Optimization (SMO) is the latest and looking at the social aspects of your website helping your business to interact better with visitors and customers of your website. The internet is constantly changing and new technologies are emerging all the time.

SMO is about the strategies used to manage Social Media components on your website that allow your customers to interact and participate with you during their online experience. The point is to make your site more accessible to your visitors by allowing them to interact with your content in the following ways:

RSS feed

Provides RSS feeds for services, products, blogs, etc. You allow users to instantly know what has changed on your website through the use of a Feed Reader. RSS feeds help your content to be distributed throughout the web and are a simple way to use Web 2.0 technology.

Create a Blog

A blog is only a means to display content, one article after another on your website. This allows visitors to interact easily with your business and services.


Social web is about sharing information and tagging your web pages allowing people to easily tag your content by adding your web pages to their favourite list in Explorer or one of many social websites like Digg, MySpace, Flickr, and YouTube.

Discussion forum

The forum allows your visitors to discuss and comment on your services and products. This can be very beneficial for the company, because monitoring the Forum will give you the opportunity to understand your customers and put you in a position to talk to your customers directly and in real time.

Online Videos and Images

Making videos in the form of podcasts can be a great way to communicate with your customers and bring life to the website. Share your videos and images with popular social networking sites for optimization benefits like YouTube.

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