Google launched Search Console Insights last year to provide helpful insights on how our site content performs, and how users discover it on the web. It got good feedback from both content creators and SEOs, who found it helpful for understanding how to improve their content.

Search Console Insights now supports Google Analytics 4 properties. Note that if we created a new Google Analytics property in the last year and a half, then it is probably a Google Analytics 4 property.

Tips:

• Associate (link) your Google Analytics property, as otherwise you will only see 20% of possible content insights.
• When we can find a good recommendation for an association, we will show it in Search Console Insights.
• You can also visit the Associations settings page in order to manage your associations and control which Google Analytics property data you see in Search Console Insights.